The Challenge
Background: UNA Oy is a publicly owned expert company. They drive the mobility of social and healthcare data in Finland to ensure systems work together seamlessly.
The Problem: Operating in a highly complex and regulated sector requires exceptionally clear communication. Their broad range of technical solutions needed a unified visual identity and reliable digital platforms. They needed to bridge the gap between their deep technical expertise and public understanding.
The Objective: The goal was to build a comprehensive and accessible brand presence. We aimed to create versatile digital and physical assets that clearly communicate their mission to both healthcare professionals and citizens.
UNA Oy
Branding, Digital Marketing, Featured, Graphic Design, Photography, Video Production, Web Services
The Solution
Brand Identity & Website
We established a robust seven-year partnership to manage and evolve their digital ecosystem. This included designing and maintaining the main corporate UNA Oy website. We also built and managed a dedicated landing page designed specifically to educate citizens on public health consent.
Content & Asset Creation
We modernized their visual identity through a refreshed brand book. We produced an extensive suite of custom assets to support this new look. This included professional team headshots, event photography, promotional videos, and detailed software explainer animations.
Implementation & Support
These new marketing and brand assets were integrated directly into their daily operations. We designed scalable templates for presentations, documents, and newsletters to unify internal communication. We also created physical materials like exhibition stands and printed flyers for their presence at industry events.
The Impact
Core Outcome
The collaboration resulted in a cohesive and highly accessible brand experience. Every digital and physical touchpoint now accurately reflects their reliable and forward-thinking public role.
User and Customer Benefit
The primary corporate website provides public sector leaders and healthcare professionals with clear, accessible information about UNA’s comprehensive services. Additionally, targeted digital tools help citizens easily navigate specific processes like healthcare consent.
Long-Term Value
Over the course of our seven-year partnership, the continuously maintained web platforms and unified brand assets have provided a reliable, easy-to-manage foundation. This sustained collaboration ensures their external communications consistently reflect their deep technical expertise across all channels.