The Challenge
Background: EKE-Electronics is a Finnish high-tech company that builds Train Control and Management Systems (TCMS) and safety solutions for the global railway industry.
The Problem: The company reached a significant 40-year milestone and required updated marketing materials for a major industry conference.
The Objective: The primary goal was to create a cohesive anniversary identity and a unified suite of sales materials. We needed to package comlex technical information into professional formats that resonate with global train builders and operators.
EKE-Electronics Oy
The Solution
Print Strategy
We migrated their marketing assets from Canva into professional InDesign templates and developed an anniversary adaptation of their corporate logo. Our modular layout system ensures complex technical data remains easy to navigate.
Content & Asset Creation
We produced a conference z-folder brochure, two product brochures, and a detailed specification catalogue. Delivered as standardized templates, this modernized workflow allows their internal team to independently create new print-ready materials.
Implementation & Usage
These assets were deployed at global industry conferences and client meetings. The structured layouts equipped sales teams to present complex data with absolute clarity during high-level technical discussions.
The Impact
Core Outcome
The final delivery provided EKE-Electronics with a unified and premium physical presence. The suite of materials successfully balanced technical rigor with a modern aesthetic.
Customer Benefit
End users and conference attendees could effortlessly navigate complex product lines. The clear typographic hierarchy made technical specifications easy to digest and compare.
Long-Term Value
The standardized templates provide their sales team with a reliable, scalable communication toolkit.