A Decade of Partnership: Evolving Softcare’s Product and Marketing Identity

Custom Label Design for Bottle and Canister

The Challenge

Background: Soft Protector Oy has manufactured high-quality, eco-friendly cleaning products since 1991.

The Problem: Changing consumer demands required a more immediate and clear communication of product benefits. Their existing visual identity and packaging didn’t fully reflect the premium quality of their formulas, making it harder for buyers to instantly understand their value.

The Objective: The goal was to modernize their product labels and marketing assets. We aimed to create a cohesive, easily understandable brand identity that clearly communicates the high quality of their products and helps shoppers navigate their selection with ease.

Client
Services Provided
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The Solution

Packaging & Label Design

We redesigned their entire product label system to meet modern consumer needs. We created a cohesive, versatile layout that makes it effortless for shoppers to read instructions and quickly identify the right product on the store shelf.

Content & Media Production

We produced an extensive suite of visual assets to elevate their brand. This included high-quality product photography for their web store, catalogues, and promotional materials. We also shot dedicated instructional videos and engaging promotional content tailored specifically for social media.

Marketing & Digital Support

We translated this new identity across all their marketing channels. We designed comprehensive print materials, including product brochures and exhibition stands. Additionally, we provided targeted digital marketing support to enhance their visibility and performance across all platforms.

Custom Product Box Packaging Design for Spray Bottles
REusable Eco-Friendly Cardboard Product Display with Branding
Custom Magazine Cover Ad Design
Person holding a textile cleaning product in front of the sofa
Horizontal Landscape Product Catalogue Design
Custom Label Design for Bottle and Canister
Horizontal Landscape Product Catalogue Design
Custom Product Box Packaging Design
Custom Product Box Packaging Design for Bottles
Promotional Z-Fold Brochure Print Design with Infographics
Textile cleaning product package in front of the sofa
Custom Round Roll Sticker Print with Custom Icons Design
A wooden crate full of soot cleaning products in front of the cottage outdoors
Product A4 Leaflet Print Design
Custom Roll-up Promo Banner Prints
Promotional Z-Fold Brochure Print Design with Infographics
A4 Product Leaflet Print Design
Custom Product Box Packaging Design for Medium and Small Spray Bottles
Custom Round Roll Sticker Print Design with Logo
Branded Questionnaire Form Template Design
Custom Product Box Packaging Design for Spray Bottles
Product label design for Soft Protector Oy
REusable Eco-Friendly Cardboard Product Display with Branding
Product stand design for Soft Protector Oy
Custom Magazine Cover Ad Design
Magazine ad design for Soft Protector Oy
Person holding a textile cleaning product in front of the sofa
Product photo for Soft Protector Oy
Horizontal Landscape Product Catalogue Design
Product catalogue design for Soft Protector Oy
Custom Label Design for Bottle and Canister
Product label design for Soft Protector Oy
Horizontal Landscape Product Catalogue Design
Product catalogue design for Soft Protector Oy
Custom Product Box Packaging Design
Product packaging design for Soft Protector Oy
Custom Product Box Packaging Design for Bottles
Product label design for Soft Protector Oy
Promotional Z-Fold Brochure Print Design with Infographics
Brochure design for Soft Protector Oy
Textile cleaning product package in front of the sofa
Product photo for Soft Protector Oy
Custom Round Roll Sticker Print with Custom Icons Design
Icons design for Soft Protector Oy
A wooden crate full of soot cleaning products in front of the cottage outdoors
Product photo for Soft Protector Oy
Product A4 Leaflet Print Design
Leaflet design for Soft Protector Oy
Custom Roll-up Promo Banner Prints
Roll-up design for Soft Protector Oy
Promotional Z-Fold Brochure Print Design with Infographics
Brochure design for Soft Protector Oy
A4 Product Leaflet Print Design
Product leaflet design for Soft Protector Oy
Custom Product Box Packaging Design for Medium and Small Spray Bottles
Product label design for Soft Protector Oy
Custom Round Roll Sticker Print Design with Logo
Sticker and emblem design for Soft Protector Oy
Branded Questionnaire Form Template Design
Sales questionnaire template for Soft Protector Oy
Custom Product Box Packaging Design for Spray Bottles
REusable Eco-Friendly Cardboard Product Display with Branding
Custom Magazine Cover Ad Design
Person holding a textile cleaning product in front of the sofa
Horizontal Landscape Product Catalogue Design
Custom Label Design for Bottle and Canister
Horizontal Landscape Product Catalogue Design
Custom Product Box Packaging Design
Custom Product Box Packaging Design for Bottles
Promotional Z-Fold Brochure Print Design with Infographics
Textile cleaning product package in front of the sofa
Custom Round Roll Sticker Print with Custom Icons Design
A wooden crate full of soot cleaning products in front of the cottage outdoors
Product A4 Leaflet Print Design
Custom Roll-up Promo Banner Prints
Promotional Z-Fold Brochure Print Design with Infographics
A4 Product Leaflet Print Design
Custom Product Box Packaging Design for Medium and Small Spray Bottles
Custom Round Roll Sticker Print Design with Logo
Branded Questionnaire Form Template Design

The Impact

Core Outcome

The redesign provided Softcare with a professional and unified brand presence. The new photography and video content successfully translated their deep technical expertise into highly engaging consumer marketing across all channels.

Customer Benefit

The versatile new label system brought immediate clarity to their extensive product lines. Shoppers can now effortlessly read instructions and instantly find the right eco-friendly cleaning product, whether they are browsing in-store or online.

Long-Term Value

Over a decade of continuous collaboration, we have built a trusted partnership that functions as an extension of their team. This sustained support ensures their brand identity remains premium, consistent, and easily adaptable to changing market demands.

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