The Challenge
Background: Hankkinen Oy is a Finnish expert organization dedicated to the development of public procurement. They utilize procurement to support impactful operations and agile service management.
The Problem: The company needed a professional digital presence to match their innovative approach. They required a cohesive visual language to bridge the gap between their deep procurement expertise and their external image.
The Objective: We focused on building a comprehensive brand system and a responsive WordPress website. The primary goal was to create a clear digital presence that makes complex procurement services accessible and engaging.
Hankkinen Oy
The Solution
Visual Identity & Strategy
We developed a comprehensive brand system. This included a new logo, brand colors, and modern typography. Our strategy shifted their visual approach to ensure a highly professional and unified external image.
Content & Asset Creation
We crafted custom, branded PowerPoint templates. We delivered these layouts as standardized templates for their team. The structured workflow allows their internal team to independently create professional presentations without technical hurdles.
Implementation & Usage
We designed and built a fully responsive WordPress website. The site’s architecture prioritizes accessibility and clear navigation. We structured the content to clearly highlight their core expertise and current initiatives.
The Impact
Core Outcome
The final delivery is a cohesive, user-friendly website that functions reliably. The established brand identity successfully translates their deep technical expertise into a highly professional and approachable image.
Customer Benefit
Clients and partners can now effortlessly explore Hankkinen’s procurement services and insights. The clear layout makes it simple to access transparent information, read the latest news, and contact the team directly.
Long-Term Value
The robust website foundation ensures scalable performance. Hankkinen Oy now utilizes a reliable communication toolkit to strengthen partner trust and secure predictable growth for the future.