The Challenge
Background: HankintaHeimo provides an intuitive software solution that automates requests for proposals in the public sector. They combine decades of procurement expertise with targeted AI tools.
The Problem: As a new venture, they needed an external image to match their solid industry expertise. Public procurement is often viewed as tedious and complex. They required a completely new visual presence to immediately communicate the modern efficiency of their software.
The Objective: We set out to build a visual identity to reflect the software’s innovative edge and practical value. The goal was to create a cohesive brand from scratch that translates deep procurement knowledge into a clear and approachable digital presence.
Motium Oy
The Solution
Brand Identity & Strategy
We designed a cohesive visual identity that shifts the narrative from bureaucratic complexity to functional simplicity. We defined a clear color palette, modern typography, and distinct iconography. This foundation ensures the brand feels dynamic and trustworthy.
Content & Asset Creation
We developed a comprehensive suite of branded materials to support their sales and marketing. This included a newly built website, branded presentation templates, and an edited promotional video. We also designed a versatile exhibition stand for industry events.
Implementation & Usage
The new assets were integrated seamlessly into the client’s daily operations. The website now serves as a clear touchpoint for lead generation and demo bookings. The presentation decks and exhibition materials equip their sales team to communicate a unified message at every customer interaction.
The Impact
Core Outcome
he project delivered a dynamic and accessible brand identity across all channels. The new web experience and cohesive sales materials present a unified and highly professional image.
Customer Benefit
The new digital presence helps end users quickly understand the software’s functional benefits. Visitors can easily navigate the site, learn about the time-saving features, and book a software demo.
Long-Term Value
The unified brand strengthens the foundation for predictable growth. HankintaHeimo now has the visual authority to match their deep industry expertise. This supports long-term lead generation and market visibility.