Professional with broad experience in design and marketing. Committed to creating eye-catching visual content and websites that will boost your brand awareness and deliver the message to the target audience. Trusted by a number of Finnish companies and aimed at building a lasting relationship with the clients.
Master’s degree in Electronic and Mobile Commerce
Åbo Akademi University, 9/2012 – 6/2014
Major: information systems. Graduated with exceptional honour.
Master’s degree in Management
Moscow State University of Economics, Statistics and Informatics, 9/2005 – 6/2010
Major: organisation management. Graduated with honour.
Photoshop, InDesign, Lightroom, Animate, Illustrator, Premiere Pro, Sketch, WordPress, HTML, CSS, Bootstrap, Git, SEO, Social Media, MailChimp, Hootsuite, AdWords, Google Analytics, SPSS, R, MicroStrategy, yEd, Microsoft Office
English: full working proficiency
Russian: native proficiency
Finnish: limited working proficiency
Marketing: Marketing strategy development, brand development, design, promotion and advertising, social media marketing, user experience design, presentation skills, events organisation.
Analytics: Marketing research, investment analysis, ABC, PEST, SWOT, statistical analysis, survey research, web and social media analytics, reporting, infographics, data visualisation.
Management: Complex problem solving, decision making, planning, coordination and control, business model generation, project management, product management, teamwork.
Graphic & Web Designer
Cobalt Studio, 9/2015 – PRES.
During the past years, Gennady has been successfully working with numerous Finnish companies and organizations, including UNA Oy, Soft Protector Oy, Recover Nordic Oy and many other clients. Gennady has been performing such tasks as graphic design of printed and digital materials, web design and administration, branding and digital marketing consulting.
Business Development Manager
BFIX Oy, 10/2014 – 10/2015
Build relationships with new clients, determine sales targets and ensure they are achieved, marketing campaigns planning and implementation.
Tespack Oy, 3/2014 – 7/2014
Development of marketing strategy, concept design, planning and implementation of digital marketing campaigns, web analytics.
Senior Business Analyst
Blackwood Real estate, Ltd., 10/2011 – 6/2012
Business concept development, identifying strategic problems and opportunities, data collection, forecasting, analysis and reporting.
Hitek Group, Ltd., 3/2010 – 3/2011
Market research, product and client portfolio analysis, supporting the launch of new products, PR and advertising, communication.
Penny Lane Realty, Ltd., 1/2008 – 1/2010
Supporting project development, collecting, analysing and presenting data, marketing research, forecasting, financial valuation, reporting.
Valtiotieteellinen tiedekunta, 2/2019 – 5/2019
Develop a multilingual website (ulkosuomalaisetvaaleissa.fi) presenting official instructions for Finnish citizens.
Pohjoismaisten kv-suhteiden tutkimuksen kannatusyhdistys ry, 3/2018 – 5/2018
Develop a new site (nisanet.eu) for the Nordic International Studies Association (NISA).
Exsilio Oy, 3/2017 – 8/2017
Develop a new corporate website (exsilio.fi) and a new product website (ekofarmer.fi) for a Finnish innovative management consulting company. Design marketing materials for print and the web.
Valtiotieteellinen yhdistys ry, 3/2017 – PRES.
Administration of the website (politiikasta.fi) of Political Science Association. Building landing pages, improving visual look and identity.
Allegra Lab ry, 2/2017 – PRES.
Administration of the website (allegralaboratory.net) of an international scientific media organisation. SEO and digital marketing consulting.
Technische Universiteit Delft, 10/2016 – 2/2017
Produce a series of promo videos for Businessmakeover, project funded by the European Union and aimed at supporting of SMEs and startups.
Recover Nordic Oy, 10/2016 – PRES.
Design brochures, adverts and other marketing materials, as well as roll-up and exhibition, stands for promotional purposes.
Soft Protector Oy, 7/2016 – PRES.
Develop visual appearance of new products including labels, packaging, bottles, etc. Design marketing materials for web and print adverts.
IDT Messaging Oy, 9/2015 – 10/2015
Assist in the design and development of a new cross-platform messenger app.
AntroBlogi, 7/2015 – PRES.
Design a brand new website (antroblogi.fi) for Finnish digital media organisation. Branding and logo design. Design of promo materials for printing and the web. Video filming and editing.
Siebe Projects Oy, 6/2014 – PRES.
Design UI assets for innovative location sharing app for Android OS. Design logo, business cards and other branding attributes.
Many clients and former colleagues are recommending Gennady. To see the original references, please visit Gennady’s LinkedIn profile and scroll down until the Recommendations section appears. Here are the latest recommendations: